Developed For Performance
Intensive Testing Proven for Success.
Conventional abrasion machine testing failed to provide an
accurate picture of how our socks really wear.
Actual wear tests conducted during the styling stage confirmed
superiority of our approach over conventionally designed socks.
Laboratory analysis of shrink results, crocking properties,
colour fastness and peeling properties enable us to make the
right decisions right at the design & engineering stage.
Engineered Fibers
Research and development by Dupont®, Monsonto® and
others is increasing the availability of technical fibers.
Such wonders as Coolmax®, Duraspun®, Lycra®, etc.
are regularly incorporated in our designs to improve performance
and comfort.
Developed For Comfort
Contoured Cushion
This concept of shaped cushion, which is strategically incorporated
in many of our styles, has proven to enhance performance and
comfort.
Impact Support Zones®
Strategically enforced areas (high impact and abrasion areas)
in the sock has been proven to reduce friction, improve fit
and add comfort.
Selective use of Lo, Medium or Hi Cushion
Depending upon the performance characteristic of the sock,
the design team painfully studies and recommends the density
and placement of terry cushion. The aim is to create the most
comfortable environment for the active feet.
Developed for the Way People Play
Technical Construction
Socks are no longer a commodity. Techological innovations
are very much at the forefront in the textile industry. Innovation
in sock machinery and fiber production has opened up construction
possibilities unthinkable just 5 years ago.
We constantly seek out new fibers and use our technical expertise
to construct socks that provide improved performance and comfort.
Developed for Easy Care and Healthy Feet
Superwash or Shrink Treated Wool
In order to satisfy consumers' desire for convenience, all our
socks containing wool fibers are made from preshrunk wool (64's
Quality) or treated in house to achieve fiber shrinkage.
The bottom line is, that all our wool socks are completely machine
washable and dryable.
Anti-Microbial or Anti Odour Treatment
Great number of our styles have Anti-Microbial, Anti-Odour,
Anti-Soil or Active-Fresh treatments. The porprietary process
we use is 100% environmentally friendly. Look for the ProtectGuard®
symbol on our packaging - it promotes healthy feet.
Natural Wicking System®
Our patented (pending) Natural Wicking System (NWS) with tiny
ventilating holes, is unique in driving out heat and water
from the inside to the outside of the feet. This wicking action
(WickDry) reduces blisters and hot-spots.
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